Movies-they’re part of our everyday life. We watch them at the movie theaters, on TV, cable, smart phones, tablets, online-just about anywhere there is a screen.
our society of the times. They’re
bigger than life, slices of fantasy, red-hot pokers of social injustices, Romances,
Westerns, Sci-fi, Drama, Action-every possible genre is represented.
everything we do, see, purchase and often represent or influence our choices
and decisions about life.
and foremost movies are a business. Studios-big
and small-hope their movies make a profit.
a film is a blockbuster or a bust they all require advertising.
movies first started advertising venues were few and far between. This forced movie studios and theaters to
devise clever and attention grabbing advertisement.
was no more apparent than in newspaper advertising.
McElwee and GoodKnight Books present ‘The Art Of
Selling Movies’ that explores in great depth how newspaper and print advertising
(coupled with clever theater and drive-in décor and events) sold movies to the
how the advertising transformed over the decades up until the 1960s when it
took a slow and painful fall to almost total obscurity.
advertising for movies has dwindled to a trickle, replaced by technical mumbo-jumbo
on the web, TV and even at the movies themselves.
book make for a fascinating read as you get to explore the ingenious and clever
ways movies were promoted. Factual and historically
laced text is complemented by black and white and color reproductions of print
advertising and movie displays.