As a child of the 1950s and 1960s I was privileged to have grown up during the Golden Era of television. Some of the greatest TV series of all time were produced and broadcast during those two decades.
The 1950s saw advertising and TV networks realize that they had a virtually untapped audience to promote and sell products of all types. And boy did they advertise!
In today’s age of streaming, cable TV and other forms of visual entertainment it may seem a little odd that many TV shows during the 1950s had one main advertiser that not only advertised their product but solely bankrolled particular TV shows.
It was not unusual to see a company’s logo tagged on the front and rear credits of a TV show along with being the sole advertiser during commercial breaks.
I recall cigarette, toy, food, personal hygiene and other company logos popping up everywhere. It was a great time to be a TV advertiser. TV advertising shaped and influenced the American way of life.
There were plenty of product mascots like Snap, Crackle and Pop of Kellogg’s Rice Krispies, Bosco with the Paul Winchell puppets and dozens more.
TV celebrities often hawked their show’s advertiser’s products and very often made promotional films for said companies. For example the cast of Bonanza promoted Chevrolet cars and trucks.
In author Vincent Terrace's and McFarland & Company, Inc. Publishers’ newest book: 1950s Television Advertising, both the sponsors and programs that filled the airways are spotlighted.
Lists of TV shows, their spokespersons, advertising taglines and the duration of the shows are listed along with plethora of photographs.
Look for product jingles, slogans and a complete programs and sponsors list.
This book brought back so many pleasant memories of a more innocent time when America’s economy was booming and consumerism reigned.
John 16:33 - These things I have spoken unto you, that in me ye might have peace. In the world ye shall have tribulation: but be of good cheer; I have overcome the world.