The 1960s and 1970s were a time of change. The Civil Rights Movement, Psychedelic music and drugs, Woodstock, Country Rock, Singer-Songwriters, The Vietnam War, and Glitter Rock,-the list goes on and on.
Much of the 60s and 70s are reflected in the art and posters created at the time and no other studio represented the era better than Big O and Oz magazine.
Big O artists pushed the boundaries of weirdness and design. Their poster art redefined the medium.
Full of color, photo montages, quirky art and often disturbing images the Big O gallery of posters set the standard by which posters had to reach in during that turbulent two decades.
Michael Fishel and Nigel Suckling, along with publisher Schiffer Books, present the definitive hardbound book about the art and artists of the Big O: It Must Be Art! Big O Poster Artists Of The 60s And 70s.
Yes artist Roger Dean provides the foreword to this book brimming with colorful art complemented by interviews and short biographies of the artists of Big O.
For a nostalgic look at fascinating era of time where ingenuity, creativity and non-conformity propelled a small art and publishing studio into the spotlight, be sure to pick up a copy of this book.
The 1960 and 1970s were the periods I grew from a teenager to a young man. I have many fond memories of that time and flipping through the pages of It Must Be Art! Big O Poster Artists Of The 60s And 70s, the past came alive for me and it was just as I remembered it—weird dude! Far out!